Doing me daily 2 chainz8/10/2023 People don’t be knowing, but element is what I added to the record because, one, it has my man on there, NBA YoungBoy, and he's from Baton Rouge and that's just an element that they have in some of their music. “I be doing a little light production around here. I don't want to hear your 'experimental folder.' So I told them three to five beats, and this was the third beat and I just went straight in, and that’s what was on my mind, I guess.” When producers play beats, they three to five. “I went to the ’yo and I was rocking with my man Dallas Martin and he had a young producer over there, Jay the Great. Sometimes confidence and cockiness can get misconstrued, but I do feel like I'm one of the best to do this, so I didn't want to play with them this time.” But this time was a little bit different: I was trying to go entrée first and just recognize what I do, who I am, and what I bring to the game. “Most of the time I like to warm people up-I might give them their soup and their salad before I give them their meal. We're switching up the pitch.” Read on as 2 Chainz breaks down So Help Me God! track by track and explains what makes it the next best installment in his catalog. (See “Vampire” for a hilariously pointed quip about how he distinguishes hustlers who’ve always had money from those who are new to it.) “When people hear this album, they can't tell me they knew I was coming like this,” 2 Chainz says. The pandemic would void any plans of in-person promotion, so in addition to the extra time he’d get with family, Chainz did what he’s always done, retreating to the studio to accumulate music for what would eventually become So Help Me God!įeeling the weight of the era like everyone else, he focused his creative energy on delivering a proper distraction, a body of work that features a diversity of production (Mike WiLL Made-It, Cool & Dre, David Banner, Chief Keef), guest vocals (Kanye West, Mulatto, Kevin Gates, Brent Faiyaz), and novel concepts, all which speak to the MC’s impeccable taste and uncanny ability to wring humor from the street life he knows so well. It's the other side of the pillow.” Before COVID-19 changed the direction of 2020 for the world, 2 Chainz had already delivered No Face No Case, a project serving mostly to showcase his T.R.U. “It's a time capsule of what we've been experiencing during this pandemic, during this year. “I like to describe So Help Me God! as a light during a dark time,” 2 Chainz tells Apple Music.
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